Updated: Jul 5
Gucci is diving into virtual luxury footwear with a new exclusively digital pair of sneakers called The Gucci Virtual 25 that can be “worn” in augmented reality (AR) or used in partnered apps like Roblox and VRChat. Surprisingly, the shoes are a lot less expensive than a typical Gucci piece: you can buy the Virtual 25s from Gucci’s app for $12.99, or $8.99 in the Wanna Kicks AR sneaker app.
The Gucci Virtual 25 sneakers are designed by Gucci creative director Alessandro Michele and feature a chunky, neon green and pink look that might not be for everyone. But they feel appropriately over-the-top for something that will never exist in real life. Like all Gucci clothing, the shoes also bear the iconic “GC” logo; in this case, it’s on the sole of the shoe and the inflatable (again, totally virtual) tongue.
The virtual sneakers are available in the “Gucci Sneaker Garage” section of the fashion house’s app. Image: Gucci
The shoes were created in partnership with Wanna, a company that specializes in providing AR technology for marketing (“ARketing,” sigh) and already has its own app for trying on sneakers virtually. The Virtual 25s are sold in Wanna’s app for that less-expensive $8.99 pri